Zara x Steven Meisel

Zara collaborated with legendary photographer Steven Meisel to create a capsule collection inspired by his personal style and signature aesthetic. Drawing on Meisel’s distinctive wardrobe and visual language, the collection reflects a refined, understated modernity. Suburbia developed a 360° brand expression across all consumer touchpoints—online, in-store, and on social platforms. In response, we moved away from Zara’s traditional serif logo, introducing a chic, minimal logotype that aligns seamlessly with the collection’s contemporary tone.