Longchamp x Kate Moss

When Longchamp launched a new range designed by Kate Moss, they needed a strategy and approach to creative executions that would differentiate it from the Longchamp mainline brand while also capturing the essence of Kate’s inspiration for her designs.

Building on the vintage inspirations behind Kate Moss’ Spring/Summer designs, Suburbia created a narrative for the sub-brand by capturing evocative moments from the 1960s. Inspired by the bohemian style of Talitha Getty’s Marrakesh.

For the 360 degree campaign Suburbia created a TVC which aired on French television and was supported by film posters, a promotional brochure and a print campaign.

For Kate Moss’s Autumn Winter collaboration with Longchamp, Suburbia brought the campaign home to London shooting on classic Autumnal streets and in iconic parks, setting an effortlessly authentic 60s scene. The concept was a natural fit for Kate, drawing inspiration from era-defining icons like Marianne Faithfull and Julie Christie. The result was a campaign with real warmth and personality: Kate in a city she knows intimately, channelling a mood that felt both nostalgic and entirely her own.

Campaign photography by Alasdair McLellan