Pepe Jeans London x Lila Moss

Pepe Jeans London x Lila Moss

Lensed through the effortless presence of Lila Moss, our campaign for Pepe Jeans London traces a carefree afternoon in the heart of Notting Hill and Ladbroke Grove — the birthplace of London’s bohemian spirit. Here, the W11 postcode becomes her playground. Deeply rooted in one of London’s most recognisable cultural enclaves, the campaign reinforced Pepe Jeans London as not just inspired by the city, but inherently part of its identity.