Jimmy Choo x Daisy Edgar-Jones

Jimmy Choo x Daisy Edgar-Jones

Harnessing the rise of actress Daisy Edgar-Jones as the face of our campaign, we crafted a modern narrative around the Jimmy Choo woman — confident, glamorous, and effortlessly playful. Shot at Chiltern Firehouse, the story unfolds across its distinctive spaces and surrounding streets — the perfect backdrop for contemporary urban femininity. Blending candid, in-the-moment imagery with striking portraiture, the campaign combines still photography with a modern use of Super 8 film, creating a textured, cinematic feel that is both intimate and aspirational.