Benetton ARCHIVE

Benetton

For Benetton, we set out to capture a cultural moment—one defined not by trends, but by the people shaping them in real time. The campaign brings together a cast of boundary-pushing musicians and emerging fashion icons whose influence extended beyond their respective scenes. 

By using youth culture and music we took Benetton into an exciting new way of connecting with a younger audience. Rather than looking back or leaning on legacy, the focus was firmly on the now.