72 Magazine

72 Magazine

72 is a new print magazine, forming part of the media platform EE72 headed by Edward Enninful, former editor-in-chief of British Vogue. We were commissioned to define the creative and visual direction for the inaugural issue and establish a cohesive identity across future editions and its digital presence.

Our collaboration with Edward focused on creating a distinctive, clean, modern aesthetic for the magazine. The design also needed to work smoothly in the digital space, helping 72 launch with clarity, confidence and cultural relevance.